# The Coup Management case study

> How The Coup Management pays creators across countries in an hour, not half a day.

The Coup Management is a talent management agency that looks after creators and their brand partnerships. Paying creators used to mean juggling five different apps and tools and took half a day. Now it all runs in StrideHQ, takes an hour, and every payment is audit-ready.

## Key facts
- Type: Talent management agency
- Based in: Australia
- Creators paid: 150+
- Currencies paid: 2

## The challenge
Paying creators meant juggling five different apps and tools: invoices in one place, bank transfers in another, spreadsheets to track who had been paid, and email threads for tax forms and bank details. Every payment run took around half a day.

Talent managers were chasing paperwork between brand deals, and checking whether a payment had gone out meant digging back through all of it.

## In their words
"Paying creators across multiple countries used to be a nightmare. StrideHQ handles it all from one dashboard." Maddie Hall, Co-founder and Talent Manager, The Coup Management.

## What changed
Everything now runs in StrideHQ. Creators onboard once through a single link: identity, tax form and bank details. Every payment then goes out in one run, in each creator's own currency, from one dashboard.

Each creator's checks, contract and payments are kept together in one place, so the team is audit-ready without pulling records from five different tools.

## The result
A payment run that took half a day now takes about an hour. One tool instead of five, and every payment backed by the right records.

That time now goes back into managing talent and landing brand partnerships, not chasing paperwork.

## Products used
- [Global payments](https://stridehq.ai/global-creator-payments.md)
- [Creator onboarding](https://stridehq.ai/creator-onboarding.md)
- [Compliance](https://stridehq.ai/compliance.md)